Amazon Kindle sale! - July only.

Need a good reason to pick up Ageless Startup as an eBook?  Amazon is offering a Kindle version during July only - for just $1.99! 

Visit the Ageless Startup site at Amazon to learn more )

Ageless Startup - interview with Expert Insights

“One of the biggest detriments to entrepreneurship, especially among older folks, is that they don’t know entrepreneurs.  Give yourself permission to explore it.  It’s nothing you can’t do.  We’re putting together a Center for Ageless Entrepreneurs that will introduce people to one another…. learning from people who are doing simple basic things, that don’t have halos over their head, but are really good at solving problems.”  -  Rick Terrien
New businesses created by people 45-years-old and above have been a growing trend for more than two decades, and in the wake of the pandemic, even more people are wondering if now is the time to make their move. "Ageless Startup" author Rick Terrien explains why the second half of life is a great time to launch your own business and walks us through the smart ways to do it.
Thanks to Greg Corombos for the great conversation.

Ageless Startup - Inc., June 2020.

This is from Inc., June 2020.  Thank you Inc. for this thoughtful review…
Inc. - Ageless Startup - Why Now Is the Time to Have a Second Career as an Entrepreneur. 
The rate of entrepreneurship is growing most rapidly in seniors.  Here are the key reasons why.
Inc. Martin Zwilling June 2020
“Is it possible that age and experience are more of an advantage in this business than young passion and fearlessness?
I've long had my own views about why this is happening, and they were supported by what I found in a new book, Ageless Startup, written by a fellow successful entrepreneur and senior, Rick Terrien.
We summarize the advantages of older entrepreneurs along the following lines…”
1. Older entrepreneurs think life-changing, not lifestyle.
2. Older entrepreneurs find and see the opportunities hidden in plain sight.
3. Older entrepreneurs have had time to think about and develop a purpose and a "why."
4. Older entrepreneurs can look back and can lead going forward.
5. Older entrepreneurs …

Interview - School for Startups

I had a great conversation recently with The School for Startups Radio, hosted by Jim Beach.

The link to the show notes is here:
The direct link to the audio is here:
Here are a few highlights:
Q: What about people who declare themselves entrepreneurs with nothing behind them?A: The landscape is littered with those kinds of people who approach business with that in mind.  That is something that is a caricature of itself.  In fact, real businesses solve problems.  They look for things that are broken and they apply themselves to that.  They’re not after the glory.  They’re after fixing the problem.  They’re after making their communities better, markets better that they care about and love.  Those are the people who are changing the world and are the real entrepreneurs here.  There are millions and millions and millions of us doing that kind of work every day around the world.  
Q: Wh…

Market Optimization Is the Way to Boost Your Late-Career Startup - ENTREPRENEUR

What's vital in this process is defining your company's mission, goals and values in advance.

Entrepreneur Rick Terrien  June 4, 2020
An employment crisis for older workers is looming. We are facing an upheaval in work options like no other in our lives. We can’t wait for the cavalry. It’s not coming. How you position yourself for what’s coming — how you optimize your position in the market - will be critical to how you live through it.
We need to create independent platforms for generating work and income on our own terms. A late-career small business of your own may be just the right solution for you.

Older Workers – An Opportunity Created from Danger

Rick Terrien, May 27, 2020.  Strategy Driven Older workers are facing profound work challenges. Almost all areas of commerce have been impacted by the health crisis. How we respond will define our business and personal lives for years to come. Among the groups that will feel a lasting effect will be our older workers. As older workers, we have a choice. We can accept that we are stuck with working around misguided employment assumptions, or we can create smarter, newer options that serve your own purposes and goals. Creating your own small business is not a prescription for quick riches or fast results. It is an approach to life that highlights your own passions and puts in place effective tools and policies to help that effort – and the communities and industries we love – succeed. Start Small. Start smart. Start right now. It’s not hard. It’s just new. READ THE FULL ARTICLE

MarketWatch - This entrepreneur says you’re never too old to launch your own startup, even in this economy

How to bootstrap a new business in midlife or in retirement—even in a pandemic.

People think it’s scary to start a business. In my opinion, it’s much scarier not to start your own business. If you give your life to forces outside your control, you’re asking for trouble.

"Real Wisdom people can learn and earn by." "A visionary and award-winning writer." Bloomer Boomer interview.

"I just finished reading the book Ageless Startup by Rick Terrien who is a visionary and award-winning writer about post retirement – and people who make a difference in industry and innovation by creating new solutions for today’s world."  

"Real wisdom people can learn and earn by."

Andy Asher Bloomer Boomer interview, May 2020.
Andy described their 'quirky format' especially the background graphics.  What fun!


Ageless Startup - Free webinar this Thursday, mid day.

This webinar is a shout-out to our most experienced workers.  The world needs you.  Your communities need you.  Markets you love need you.

Give yourself permission to explore entrepreneurship in the second half of life.

Here is a link to the registration site:

Older Workers Must Be Proactive About Their Future

Rather than simply keep your head above water, take steps right now to build economic resiliency.

The world has changed. This is not a drill. Older workers are especially vulnerable to being left behind. No matter what our career is, we are all facing a new normal in our work life. There are more than 100 million people in the U.S. between the ages of 40 and 65. All of us need to consider new options to create value and work in the future. If older workers wait for help, we will likely find ourselves waiting a long time.
We need to get ahead of this entire problem, not just the immediate issues this crisis presents. Planning for the recovery means taking stock of where you will be working 10 or 15 years from now — or even a couple years from now.
You can choose a course for yourself of just keeping your head above water in roiling business currents, or you can take active steps right now to build more economic resiliency into your life. A better approach is to be proactive about your fut…