Post Covid crisis - opportunities for entrepreneurship in the second half of life

"Working smart and working hard to provide sustainable solutions has been the business of most people in most societies since the dawn of time.

Despite the trappings, now is no different - except that we have better and cheaper tools than have ever been available in human history.  High tech headlines tantalize would-be entrepreneurs, but I think they also deter most of us.  That's unfortunate. The simple human skills of basic, sustainable entrepreneurship get thrown out for the false realities of spreadsheets and get-rich seminars.

If ever there was a time to reclaim and celebrate small-scale, sustainable entrepreneurship and all the common sense that entails, now is that time."

From the closing chapter of the book, chapter 8.  Leading Your Legacy.

Starting a Business That People Need

Businesses succeed by solving real problems. Here's how to determine what problems you can solve to make your new business a success.

Rick Terrien
April 2, 2020 

All businesses succeed by solving real problems. But most people have no idea where to start. How do you pick the products or services you’ll turn into your problem-solving enterprises?

Here’s an idea I can roughly guarantee: Look at the work you’ve done in the past. Where were the choke points? What were problems people avoided because of the work you did?

No matter how you spent the first part of your life and career, you’ve learned to be good at something. It can be anything from gardening in small spaces to designing fire safety systems. We all have a specialty. This doesn’t mean you have to be the world’s authority on a subject; it just means you can talk competently about solving problems in that niche of the world.

You can make a nice, sustainable national enterprise out of that solution. Maybe not by next…

Book review thanks to Author Elizabeth White

I was not able to post all the book testimonials that came in earlier.  One that I am very grateful for is from Elizabeth White, author of 55, Underemployed, and Faking Normal.  I highly recommend Elizabeth's great book.  Also, check out Elizabeth's great Ted talk.

Elizabeth speaks truth about the ‘new normal’ countless millions of people in the second half of life will be facing as we emerge from this mess.  Ageless Startup is one pathway out of this situation, and one that people can launch from wherever circumstances people find themselves in.  Below is Elizabeth’s great review, for which I am most thankful!
"I love, love, love Rick Terrien’s myth-busting book Ageless Startup where research shows that it’s the 50-year-old, not the 20-year-old, who is more likely to start a successful business. Ageless Startup puts entrepreneurship back on the table as a potential income opportunity for older adults. It is a must-read, offering step-by-step guidance on how to start and gr…

"26 Questions to Help You Decide If a Late-in-Life Business Is Right for You"

New at Entrepreneur
Rick Terrien VIP CONTRIBUTOR March 26, 2020 

26 Questions to Help You Decide If a Late-in-Life Business Is Right for You
"Instead of just asking "Why me?" ask yourself these questions to determine if becoming an entrepreneur after you retire from your job is a smart move for you."
How do you know if starting a business is the right path for you? And how do you know when the time is right to lay the groundwork for the next chapter of your work life? If your answer is that you’ll figure it out when you get there, then you’d better start figuring it out soon. Creating new income streams with a new enterprise is entirely possible, but it takes time and resources. It’s always best to start small, start slow and start smart—with some self-assessment.
When you ask yourself some simple questions about where you’ll be working at 60 or 65, don’t see work as a burden to live through. See it as a path to liberation in the later years of your life. Ask yourself…. t…

Slowing down to speed up

As the last post indicated, there is great value in slowing down when making key decisions.  It doesn't mean you need to take all your business processes slowly.  In fact you need to develop and test minimum viable products quickly and often.

But when considering WHICH decisions to make, and which to shelve - especially in these troubled times - it is best to slow down, compare proposals to your mission, goals and values, then act.

This just popped into my email from a person I consider the founder of modern business writing, Tom Peters.  Many people consider Tom Peters the 'father of the modern corporation.'Mr. Peters included my blog on his home page for many years for which I am profoundly indebted.

Link to Tom Peters site

To dramatically speed up business processes—implement a new structure, shorten product development cycles, make decisions faster to better serve customers—slow down.”
— Tom Peters


Nice article about this work in the March 20,2020 issue of Association News. RUNNING A NEW ORGANIZATION? TAKE IT SLOW. Michael Hickey. Mar 20, 2020
Why rapid growth isn’t necessary for success.
Also: Picking the right learning management system for your association.
So you’ve launched your own organization and you’re looking to grow. There’s no need to rush, suggests author Rick Terrien in Entrepreneur. While you may be itching to expand your operations, the smarter startup path might be the slow startup.
“Slow startups are new organizations that are typically self-funded that don’t need to meet rapid financial goals. They’re enterprises designed [for] their founders’ personal goals and aspirations for success,” Terrien says. “These organizations benefit the greater goals of the communities they serve as well as the goals of the entrepreneur in several ways.”
Terrien says when starting slow, leaders can revitalize their communities and their industries by not only offering new ways to…

Audio book and eBook coming.

I just learned that my publisher, Entrepreneur Press, is going to be releasing an eBook as well as an audio book for Ageless Startup.

The book is available for pre-order / delivery (below).

I believe the eBook will be released at the same time as the hard copy on April 21.

Audio book should follow soon after.

Thank you Entrepreneur Press!

Pre-order the book at Amazon

Ageless Startup and the pandemic. An opportunity for phased retirements.

I wrote Ageless Startup because I was concerned that my peers did not have enough options to thrive in the workplace as they aged.
Under normal circumstances this was a significant problem.  We are now well beyond that. 
Traditional employment options for older workers will be diminished as we work our way out of the pandemic shutdown.  There will be fewer jobs initially and the ageism bias in workplaces will only grow stronger.
Now is the time to create more and better options for ourselves.
So how do we frame this so we can take effective steps now? 
When things return to ‘normal’….
•  All existing organizations will need to be nimbler and more resilient.  This was a clear trend that will only get stronger. This is true for employees as well as employers.
•  It seems likely that existing organizations may begin offering ‘phased retirement’ programs to help older workers transition to their next roles in life.  This is an almost ideal way to launch a new enterprise while you still h…

New book advertisement in Entrepreneur Magazine

Entrepreneur Magazine just posted a full page advertisement for the Ageless Startup in their March 2020 issue.

I really love the graphics.

Nice.  Thank you Entrepreneur Magazine!

Are Rural Communities (Untapped) Hotbeds Of Innovation?

Are Rural Communities (Untapped) Hotbeds Of Innovation?

This is a great new article from Forbes.   January, 2020

Based on new research for Penn State, this article speaks to the many untapped opportunities to grow jobs and economic development in areas outside the obvious tech hubs. 

Non-urban areas across the U.S. and the world are home to businesses that may not be on the bleeding edge of tech but have supplied their communities with jobs and dignity for years.  Their progress isn't measured in patents but in small incremental improvements to process and products.

I think this speaks directly to the kinds of businesses and consulting services that ageless entrepreneurs can launch to serve our communities, both urban and non-urban.