Ageless quote - 'Planet-friendly business models are an ideal pathway for older entrepreneurs to create sustainable change, while adding to their own resiliency and the strength and value of the markets they serve.'

"While the increased demand from all stakeholders for the corporate world to invest in smart, sustainable, reproducible solutions is abundantly clear, there is far less recognition of the many contributions that older entrepreneurs make to sustainability innovations and applications. Similarly, the role of older founders in developing sustainability-centered companies has received relatively little attention.

Planet-friendly business models are an ideal pathway for older entrepreneurs to create sustainable change, while adding to their own resiliency and the strength and value of the markets they serve.

Older founders recognize that what endures is not the hype or any fame accreting to business formation and growth, but sustainability models designed to regenerate rather than extract resources.

Entrepreneurs of every color, ethnicity, and background are coming to understand that their mission is to leave a better, more sustainable world as a legacy for those who follow."

Rick Terrien


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From: Starting Up Smarter. Why Founders Over 50 Build Better Companies. Dr. Mary J. Cronin.

This quote is from my chapter which concluded this great book. Models for Regenerative Sustainability. Rick Terrien

Page 283

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