Nice article about this work in the March 20,2020 issue of Association News.
Michael Hickey. Mar 20, 2020

Why rapid growth isn’t necessary for success.
Also: Picking the right learning management system for your association.

So you’ve launched your own organization and you’re looking to grow. There’s no need to rush, suggests author Rick Terrien in Entrepreneur. While you may be itching to expand your operations, the smarter startup path might be the slow startup.

“Slow startups are new organizations that are typically self-funded that don’t need to meet rapid financial goals. They’re enterprises designed [for] their founders’ personal goals and aspirations for success,” Terrien says. “These organizations benefit the greater goals of the communities they serve as well as the goals of the entrepreneur in several ways.”

Terrien says when starting slow, leaders can revitalize their communities and their industries by not only offering new ways to think about how change happens but also by showing their peers and communities what inspired problem-solving looks like and the results that come from new approaches.
“These kinds of contributions require the opposite of rushing. They require that the entrepreneur be prepared with sustainable solutions and, more importantly, to have taken the time to understand the problems being addressed and the impact their new enterprise can have on those already in the fray,” Terrien says.

Starting slow also gives you time to fine tune the original purpose of your organization.

“Take the time to research what you love as the first step. Let the research take you into challenging new directions, not the same old same old. What’s emerging? What’s exciting?” Terrien says. When you give your organization time to evolve, you can offer services that are unique and truly benefit your community.


Associations Now is the premier media brand covering association management and the impact that associations have on the world. Delivered in multiple award-winning channels in print and online, Associations Now provides essential news, commentary, and practical, how-to content to help you turn ideas into action.

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