Market Optimization Is the Way to Boost Your Late-Career Startup - ENTREPRENEUR



What's vital in this process is defining your company's mission, goals and values in advance.


Entrepreneur
Rick Terrien 
June 4, 2020

An employment crisis for older workers is looming. We are facing an upheaval in work options like no other in our lives. We can’t wait for the cavalry. It’s not coming. How you position yourself for what’s coming — how you optimize your position in the market - will be critical to how you live through it.

We need to create independent platforms for generating work and income on our own terms. A late-career small business of your own may be just the right solution for you. 

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